For Puerto Madero, the branding project was developed to capture the essence of elegance and exclusivity while reflecting its identity as a VIS housing project.

The visual identity was crafted with a balance between sophistication and accessibility, aiming to elevate the perception of social housing projects. The logo design, color palette, and branding elements convey a sense of modernity and refinement, appealing to potential homeowners seeking quality and style within an approachable framework.

This branding is more than an identity—it tells the story of Constructora Mayales’ vision to redefine VIS housing by merging functionality with a premium feel. From the logo to the collateral, every detail was carefully designed to reflect the values of innovation, comfort, and aspiration that Puerto Madero represents.